Retailers are finding  consumers more demanding due to technology available at their finger tips.  It is difficult to fathom how quickly retail is changing as a result of smart mobile devices.  It is no secret that retailers are no longer in control, and the question has quickly become “What can we do to get back in the game?”  The good news is that retailers know their best change right now is to use these devices to drive traffic to their biggest investment: stores.  The attached article from RSR (Retail Systems Research) gives a valuable insight into this space.

Download 2015 Mobile Retail Systems Research Benchmark Report